We developed the naming, positioning, and visual identity for BARTON Yachts — A luxury yacht management business founded to bring purposeful change and transparency to the industry.

With countless options and new brokers entering the yacht charter and sales market regularly, it can be challenging for clients to identify truly experienced professionals. With a long and trusted background in yachting, having worked his way through every role aboard a yacht, Anthony the founder of BARTON, sought to create a brokerage that cuts through the noise. His vision was clear: to build a business rooted in trust, meaningful relationships, efficient user experience and transparent transactions, redefining the standard for a yacht brokerage.

We defined the positioning ‘Crystal Clear Luxury,’ emphasising transparency and professionalism as core values that shaped our creative direction. The focus was on creating a brand system that prioritised functionality while highlighting BARTON’s unique position as a new player with deep roots in the yachting world. The brand needed to stand out as a progressive choice in a competitive market, which led to a user-centric identity starting with the website—offering clear navigation, detailed cost breakdowns, comprehensive yacht specifications, and a diverse selection. The result is a sophisticated brand that establishes BARTON as the brokerage of choice for discerning clients seeking trust, expertise, and a seamless luxury experience.