We developed the naming, positioning and visual identity for Paramount Wood Co. A specialised woodworking practice deeply passionate and dedicated to quality craftsmanship, using only the rarest and finest materials in the world. The PWCO. business was founded on a sustainable philosophy; each piece built on a unique story, but never one of deforestation.

Our challenge was to create a brand that spoke to Paramount’s principles of premium craft and sustainability, their origins in Bucks County, PA, but also their ambition to grow as a Global Boutique. 

Central to the brand, we created a guiding principle: “We make art, not furniture.” This mantra serves both as the foundation for Paramount’s tangible work and as a visible statement throughout brand communications. It reinforces the studio’s vision of unique craftsmanship, celebrating the story and legacy behind each piece.